Some of you have perhaps figured out the “27″ in our new name Design 27. There really is no secret or big mystery about why we selected the number 27. However, there is a story to tell behind the selection of the number “27″ and in general the name Design 27. For starters the number 27 is pulled from CSI – Construction Specifications Institute MasterFormat, specifically, Division 27 – Communications.
For those of you that are thinking what in the world is MasterFormat? Or CSI? This is the construction bible for all things specified for a building project. This is true both for new construction and renovations. Each section or specification is assigned a primary number and then within that specification additional sections are utilized to accommodate the requirements of a specific project. For example Division 4 is used for Masonry and Division 31 pertains to Earthwork. If you are interested in gaining insight into all of the sections this link provides a general outline for review - http://www.csinet.org/numbersandtitles.
Division 27 – Communications is our primary playground for our project work. Of course our acoustical design work spans several sections depending upon the project and we address some of the sections of Division 28 – Electronic Safety & Security with our security/access control design work. In essence Communications Design (27) is our core foundation and always will be. Our design work and Division 27 focuses on the structured cabling infrastructure for all data requirements, voice communications and audio/visual system needs for a facility.
There have been some long time clients and colleagues that have suggested that Techedvise was fine. Why go to the trouble and expense to completely change your name and identity?The response is simple – we felt we needed to strengthen our brand and create more awareness of who we are. Therefore the name Design 27 was born. We felt it was important to incorporate our core services into a new sleek logo thus DESIGN, TECHNOLOGY AND ACOUSTICS were the only words we included because that is what we do! We were fortunate that we were able to obtain the simple domain to launch our new name and brand. So now when someone sees our logo for the first time they may not know what the significance of the number 27 is but it’s straightforwardness delivers our message.
The responses that we have received are interesting from those working within the built environment. It appears the newer generation immediately recognizes the 27 for the aforementioned CSI MasterFormat Division 27. However, the old guard takes some prodding occasionally as they have been working in the older CSI MasterFormat that only contained Divisions 1-16. Thank you CSI for expanding and updating the sections!
Now you know how we came to be Design 27.
The responses to the logo (and this website too) have been overwhelmingly positive. We are somewhat humbled by the recognition this has already generated in such a short time. We feel the new vibe carrying us into a new and exciting chapter of our company’s growth and we are glad you are along for the ride.